INTEGRATED MARKETING SOLUTIONS
For Nonprofits + World Changing Businesses
We help businesses fulfill their purpose with joy and measurable impact.
Lead Generation, Growth & Customer Acquisition
We attract and convert customers, donors and fans to your business with strategy, content and tools that resonate and deliver results.
Services provided:
Marketing strategy, paid digital advertising, lead funnels, marketing automation, email marketing, SEO, content strategy, social media, campaign development, marketing dashboards and growth strategies.
Community Building & Customer Loyalty
We create best-in-class experiences for your community of followers through purposeful engagement, community building and service strategies.
Services provided:
Online community building, audience journey mapping, strategic workshops, marketing automations, market research and insights, customer experience strategy, internal communications and alignment.
Branding, Brand Storytelling & Impact
We build human-centric strategies that meaningfully connect what makes your brand extraordinary to those you serve.
Services provided:
Audience personas, brand messaging, logo/brand design, brand guidelines, brand strategy, rebrand planning and strategy, market insights and research.
Pricing & Packages
In the spirit of our core values, we believe that transparent pricing helps you understand the costs and benefits of working with Boss Lady Consulting. We have outlined the main packages and services here but are happy to talk with you if something is missing.
We do not take a “one size fits all” approach to our work. Still, we believe that if you do not have a rich discovery process to uncover your brand’s strengths and opportunities, you will risk wasting money on tactics with no overarching strategy. For this reason, if you don’t already have strong brand research, story and guidelines, we encourage our clients to begin with the Discovery Package.
Discovery + Strategy Package
(4-6 weeks)
1. Initial meeting/insights with your team to identify your goals, vision and what a “win” looks like – (1 hour)
2. Industry, competitor deep dive (up to 4) to identify your differentiators, and shifts that may influence your strategy or growth opportunities.
3. Complete audit of your brand, marketing and online presence. Evaluation of your positioning and a deep dive and analysis of your target audience, the market you are in, geography and industry influences and insights.
4. Mid-point check-in with initial insights and thoughts (ensuring we are on track) – (1 hour).
5. Final designed report with our findings and strategic recommendations for growth, messaging recommendations, and specific recommended tactics/approaches that make sense for your business to get you where you want to go.
6. Final presentation of report to you and/or your key stakeholders – (1 hour).
Cost (including 1:1 research with staff and customers): $7,000 paid in full upfront, or 3 payments of $2,500.
Cost (without research): $5,500 paid in full upfront, or 3 payments of $2,150.
Branding / Rebranding
(8-10 weeks)
1. Identification of brand archetype, story, tagline, primary messaging pillars and messaging.
2. Development of three initial visual brand concepts, colors and typography for review – up to two rounds of major edits.
3. Final logo formats, files and brand guidelines developed for use across business.
4. Design of new social media headers for brand.
Cost: $10,000, paid in full upfront, or 3 monthly payments of $3,700.
Customer Experience Strategy
1. Evaluation and assessment of existing strategy, processes, goals, story and messaging.
2. Experience journey visualization created to help identify ways to improve the process and experience + identify gaps.
3. Development of strategic recommendations, solutions, processes, training or tech support needed to reach goal.
4. Identification of key metrics, how/when to measure, how to interpret and report on them, support for simple dashboard if needed.
Cost: $10,000, paid in full upfront, or 3 monthly payments of $3,600.
Ongoing Marketing Implementation + Retainers
1. Social Media Posts – research, write and design three posts per week, including one video, that can be resized for up to 3 channels. Includes posting software, ongoing optimization and monthly reports. Cost: $1,500/month for up to 3 channels, $2,000 for 4, $2,500 for 5 and $3,000 for 6.
2. Lead Magnet Funnel – design and build the landing page and ads, and create automations for lead funnels. Cost: $5,000/funnel.
3. Content Marketing Strategy and Implementation for blogs and email marketing (2 per month). Includes SEO optimization, research, design of cover art and monthly reporting. Cost: $4,000/month.
4. Digital Ads/Social Ads – design, optimization, management, SEO optimization, reporting and alignment of landing pages, CTAs and profiles to ensure strong ROI. Cost: $4,000/month.
5. Community Building – evaluation, strategy, research, design and support to grow your online community, create revenue opportunities, build loyalty and retention and develop a growth plan.
Contact us for more information and pricing.
Á la carte pricing will require one month and a separate set-up fee prior to beginning work. The set-up fee varies based on organizational branding, story and materials available. Prices subject to change.
Full Scope – Discovery, Strategy, Research and Brand Package
(14-20 weeks)
1. Initial meeting/insights with your team to identify your goals, vision and what a “win” looks like – (1-2 hours).
2. Industry, competitor deep dive to identify your differentiators, and shifts that may influence your strategy or growth opportunities.
3. Brand, marketing, and positioning deep dive and analysis to ensure your brand is aligned with your targets and your marketing is creating demand and impact. Draft of new messaging recommendations + brand storytelling.
4. Interview with staff/evaluation of service and customer experience processes. Draft recommendations and suggested changes to visual identity (if indicated).
5. Check in with initial insights and crafted brand and strategy thoughts (ensuring we are on track) – (1.5 hours).
6. Development of final draft of messaging, brand storytelling, service design updates, strategic growth recommendations and drafted tactical plan for growth.
7. Meeting to check in on final draft, get input, review visual identity updates and recommendations –(1 hour).
8. Final designed report with our findings and strategic recommendations for growth, messaging pillars and recommendations and specific tactics/approaches that make sense for your business to get you where you want to go. Includes all logo files, header templates for social media, brand guidelines, story and messaging framework and full strategy.
9. Final presentation of report to you and/or your key stakeholders – (2 hours).
Cost: $15,000 (or $17,000, which includes limited 1:1 research with staff, clients and/or target audience), paid in full upfront, or 3 monthly payments of $5,300 or $5,900.
Ready to share your message in a bigger way?
We believe in the power of a strong brand to connect with your community and drive change.
